THE EDUCATION AND BUSINESS RESOURCE FOR CORELDRAW® USERS WORLDWIDE

ADVERTISING

BREAKTHROUGH IN ADVERTISING!

 Welcome to CorelDRAWPro!
The Entrepreneurial Magazine for CorelDRAW Users

How would you like your company’s message to reach tens of thousands -- perhaps 100s of thousands -- of current and potential customers in a cost-effective and timely manner on a regular basis?

You can with The Association of CorelDRAW Professional’s (ACDRP) Breakthrough Advertising Program!   Breakthrough to a new level of marketing with our Expanded Target Marketing, our State-of-the-Art Delivery Methods, and our Exclusive Message-Now© Timing for your advertising.

Expanded Target Marketing…

The first Breakthrough is in numbers reached.  Above and beyond the customers and prospects you are currently reaching using traditional advertising methods (print advertising, postcard mailings, email newsletters, and your website), there is a huge potential market that will bring you new customers.

CorelDRAW is used by more than 90% of graphic products industry businesses use as their main software package.  It’s used in rotary and laser engraving; sublimation and other forms of image transfer; embroidery; sandblasting and sand-carving; pad and screen printing; sign making; rubber stamp creation, etc, etc.  Furthermore, unlike other software vendors, Corel Corporation has made a commitment to the industry.

Using traditional advertising methods you may be reaching somewhere between 5 to 13 thousand CorelDRAW users.  Through those media you’re only reaching the few that have already found our industry.  You’re missing a huge segment of potential customers.  In North America there are millions of registered CorelDRAW users -- and worldwide there are millions more.  In our joint efforts with other partners, CorelDRAWPro will be reaching 100s of thousands of CorelDRAW users and potential users.

Our research has shown that many of these people are looking for ways they can make money with their CorelDRAW skills.  These people need to know how your products and services can help them achieve their goals.  If you wait until they’ve found our industry, they may have already purchased from one of your competitors.

The next Breakthrough is in support.  ACDRP’s support of your existing customers means that (1) your technical support for CorelDRAW questions will be greatly reduced, if not totally eliminated; and (2) your customers will become more proficient in using your equipment and/or consumables.

The content of ACDRP’s publications, CorelDRAWPro and CorelDRAWPro e-News, is based on the very successful teaching publications GraphicsPro and RecognitionPro.

In addition, ACDRP’s member website www.ACDRP.org includes several keyword searchable databases.  There is QuickSource, a database of equipment and material suppliers; QuickFill, a database of fulfillment centers (companies that will perform contract work for others); and QuickLearn, a database of past teaching articles that have appeared in GraphicsPro, RecognitionPro (through September 2006), and CorelDRAWPro.

ACDRP’s Breakthroughs will deliver your advertising message to all the same people you are currently reaching -- and tens of thousands more.  ACDRP’s support will result in more business from your existing customers at a lower support cost.

STATE-OF-THE-ART DELIVERY METHODS…

The next major Breakthrough is in delivery.  ACDRP publications are all digital.  They include an e-newsletter and a PDF magazine.

We’ve made this decision because a digital format offers advertisers and readers exceptional value, and almost all CorelDRAW users have broadband internet access.  (In fact, Corel doesn’t offer updates via disk on their website.)

There are a number advantages digital offers advertisers that are not available with print publications:

1.      Affordable Large Circulation – Digital publications offer advertisers an affordable method of reaching huge audiences.   Reaching the same numbers in print is beyond the budgets of most companies.

2.      Publication and Ad Sizes – Digital publications can easily adapt their size to the needs of readers and advertisers.  Print publications are always concerned about the real-estate of ads and articles.  Digital publications can take the space necessary to deliver your news and advertising messages.

3.      Direct Website Links – Your website is probably the best sales source you have.  Digital publications can link directly to it.  In print the customer must manually type your web address into his or her computer.  Digital is direct.

4.      Multiple Exposure – The name of the game in advertising is repetition.  Get your name in front of your customers and prospects as often as possible.  With print ads your message may only be seen once; when and if the reader happens upon your ad or news story.  In CorelDRAWPro and CorelDRAWPro e-News, Advertising Partners will receive:

a.       An Ad and Link – in CorelDRAWPro – the monthly PDF magazine.

b.      An Ad and Link – in the QuickSource database – where members can find you when they need your product and/or services.

c.       A Link – in every issue of CorelDRAWPro e-News.

d.      A Link – in any editorial mentions.

e.       A Link – in any editorial review articles (Zoom Reports)

f.        A Link – in any sponsored article series, such as Inside Laser, Sandblasting Essentials, and Diversifying your Business.

g.       Priority Attention – for your press releases and industry news.

h.       News Page posting and Links – industry news articles and press releases will be posted at www.CorelDRAWPro.com/NewsPage.htm.  Advertising Partners will receive priority placement with a live link to a Web Feature Ad and their website.

5.      Ad and Links that live on – every issue of CorelDRAWPro will be archived on the web.  In addition, we know that many readers cut out teaching articles from GraphicsPro and RecognitionPro. The new digital format will allow readers to more easily archive issues on their own.  Issues of print publications may go on the shelf for future review.  However, ads remain old and there are no direct links. All of our digital articles and archived issues will continue to contain live links to your website.

6.      Quick Response – Our readers can use online response cards for immediate requests.  Print publication bingo cards may take as long as a month for a response.

7.      Exclusive Message-Now© Timing – with traditional print publications you must schedule your press releases and ads anywhere from 45 to 120 days in advance, then allow time for delivery.  And once submitted, very often print ads cannot be changed.  Using ACDRP’s exclusive Message-Now© system, which only has, at maximum a 5 to 7 day lead-time requirement, Advertising Partners will be able to:

a.       Provide Quick-News – have a press release, new product announcement, just received a stock shipment?  With Message-Now© timing CorelDRAWPro can get the word out for you.

b.      Take advantage of Quick-Ads – want to turn on or off special pricing on some overstocked items?  Just made a decision to add a new product?  Message-Now© timing on ads, for the first time, allows newspaper advertising flexibility for the industry.  Want it sold now, advertise now.

8.      All Color Ads - All ads are color in digital; there are no b/w rates.  In print, some advertisers can only afford black and white ads.

9.      Coming Soon – Soon, with digital you’ll be able to add audio and video to your ads.  Multimedia is not possible in print.

Why Digital Recap

THE LAUNCH

            Because of these Breakthroughs, you now have an incredible window of opportunity. Advertising during our transitional launch will bring you unprecedented exposure.

            We have arranged ongoing referrals from Corel Corp as well as industry suppliers through their e-newsletters and websites.  We estimate we’ll be reaching 450,000+ CorelDRAW users in the next 15 months at least one a month, THAT IS 6.75 MILLION EXPOSURES in this time period!  Every CorelDRAW user we reach will be looking with fresh eyes on this new publication. They will be sending copies to friends and colleagues. Your ads will have very high visibility.  

            This is the time to be seen. You’ll receive an implied endorsement by being in the publications. And, you will also generate goodwill and loyalty by supporting your customer’s CorelDRAW and industry education through our publications. This is a leading-edge position that will pay off in new and long-term customers.

Advertising Partner Option. To maximize the results for key advertisers, we have structured special rates and 6 additional exposure opportunities for suppliers that choose to Partner with us and announce CorelDRAWPro and ACDRP to their customers. Details in the Media Guide.

A once-in-a-lifetime opportunity!

            This is an opportunity unlike any other in the industry.

            We are offering education in the core of your customer’s business – graphics and production. It will have natural appeal to them. Plus, we are delivering it in an easy-to-use manner several times a month. This is the time for a Breakthrough to a new level in your advertising!  This is an opportunity you don’t want to miss.  

            For current advertisers, we will hold your current advertising rates while increasing your exposure by a huge amount, and we offer special rates for Partners. Let’s work together to really make a difference in your customer’s business – and everyone will benefit.

Click here to view or download the 2007 Media Guide in PDF format.

Questions? Call Publisher Mike Neer at 800-276-8428 or 1-559-276-8494
or email editor@coreldrawpro.com